Yes Bank presents an online banking interface based on ML, IT News, ET CIO
The new ML-backed Yes Online features an adaptive user interface that provides a unified platform for the customer to access all banking services across deposits, credit cards, loans and investments. This is complemented by a net worth calculator and analysis-based product and service recommendations based on the client’s net worth and banking preferences.
Yes Online features an easy-to-navigate modular map-based interface with clear menus, responsive design, improving user experience and minimizing friction. This relies on a multi-layered security architecture to enhance the security of all transactions.
Anita Pai, COO of Yes Bank, said: “Our online banking platform, Yes Online, offers improved performance, a more user-friendly interface, increased security and convenience of online banking for our clients. It will also serve as a platform for all future innovations of the Bank. The launch of this online banking platform demonstrates Yes Bank’s commitment to making banking transactions transparent and enjoyable for all of our customers.
New developments in design allow for a personalized user experience. For example, depending on the program they have opted for – Yes Prosperity, Yes Premia, Yes First, Yes Private – customers benefit from a segment-specific look and feel and personalized offers.
Personalization allows customers to not only manage their accounts and set standing instructions with a few clicks, but also track their spending and set savings and deposit goals. They can also mark transactions that need to be repeated as Favorites and set reminders for paying dues on time.
In addition, decision-making based on interface analysis offers product recommendations for the benefit of the user.
Yes Online will act as a catalyst in the Bank’s digital transformation roadmap, the press release says. Built on an API-based architecture, it facilitates the re-use of microservices, via a plug-and-play model, across existing and future digital banking applications – a critical step towards the banking platform, providing a unified experience between applications. Built on an API-based architecture, it facilitates the re-use of microservices, via a plug-and-play model, across existing and future digital banking applications – a critical step towards the banking platform, providing a unified experience between applications.