U.S. Online Learning Market Expected to Grow $36.54 Billion Between 2020 and 2025 | Driven by the changing learning and education landscape

U.S. e-learning market: key market dynamics

  • Market engine – The key factor driving the growth of the e-learning market is the evolved landscape of learning and education. Access to education has improved in the country with the advent of e-learning courses and distance learning programs, which are inexpensive compared to university courses. The flexibility and functionality of e-learning courses will drive the changing learning landscape in the United States. The extensive digitization of education and the growing number of internet users have transformed the perception of online learning in the country. The demand for innovative courses such as augmented reality (AR) based e-learning and blended learning is also increasing in the country. Hence, the evolved learning and education landscape is driving the online learning market in the United States.
  • Market Challenges – the competition from MOOCs will be a major challenge for the e-learning market during the forecast period. MOOCs provide an open environment and free access and are also cost effective compared to online learning. Free access, community support and a wide variety of content will attract many learners to MOOCs. The reach of MOOCs is expanding due to their semi-synchronicity, integration of analytics, attractive course design, and free access to verified certificates and diplomas from leading educational institutions and companies. Hence, the growing demand for MOOCs will affect the growth of the US e-learning market over the forecast period.

To learn more about additional key factors, trends and challenges available –Read our FREE sample report now!

U.S. E-Learning Market: Segmentation Analysis
The U.S. E-Learning Market report is segmented by Product (content, technology and services) and Final user (higher education, business and K-12).

The growth of the e-learning market share in the United States by the content segment will be important for revenue generation. Growth in the content segment is driven by the growing need for high-quality e-learning content to enhance brand equity and gain competitive advantage. The perpetual push towards digitization of education by the United States government is increasing the demand for high-quality content. Providers also provide customized learning materials based on course and curriculum requirements of institutions.

See our sample report for additional information on the contribution of all segments

Some companies mentioned
The e-learning market in the United States is fragmented and vendors are deploying organic and inorganic growth strategies to compete in the market.

    • Cengage Learning Holdings II Inc.
    • Coursera Inc.
    • Docebo Inc.
    • edX inc.
    • Houghton Mifflin Harcourt Co.
    • Structure inc.
    • John Wiley & Son Inc.
    • McGraw-Hill Education Inc.
    • Pearson Plc
    • Udemy Inc.
  • To access more supplier profiles with their key offerings available with Technavio, Click here

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US e-learning market

Report cover

Details

Page number

120

base year

2020

Forecast period

2021-2025

Growth momentum and CAGR

Accelerate at a CAGR of 17%

Market Growth 2021-2025

$36.54 billion

Market structure

Fragmented

Annual growth (%)

15.95

Regional analysis

WE

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Cengage Learning Holdings II Inc., Coursera Inc., Docebo Inc., edX Inc., Houghton Mifflin Harcourt Co., Instructure Inc., John Wiley & Sons Inc., McGraw-Hill Education Inc., Pearson Plc and Udemy Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Main topics covered:

Summary

Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market Outlook: Forecast for 2019 – 2024
  • Impact of the COVID-19 pandemic on the US market

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Content – Market size and forecast 2019-2024
  • Technology – Market size and forecast 2019-2024
  • Services – Market size and forecast 2019-2024
  • Market opportunity by product

Market segmentation by end user

  • Market segments
  • Comparison by end user
  • Higher Education – Market size and forecast 2019-2024
  • Corporate – Market size and forecast 2019-2024
  • K-12 – Market size and forecast 2019-2024
  • Impact of the COVID-19 Pandemic on the End User Segment
  • Market opportunity by end user

Customer landscape

Supplier Landscape

  • Insight
  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Adobe Inc.
  • Cengage Learning Holdings II Inc.
  • D2L Corp.
  • Houghton Mifflin Harcourt Co.
  • Structure inc.
  • John Wiley & Son Inc.
  • McGraw-Hill Education Inc.
  • Pearson Plc
  • Providence Equity Partners LLC
  • RELX Plc

Annex

  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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