Technavio Forecasts K-12 Blended Online Learning Market Growth of $19.59 Billion from 2020 to 2025

  1. Market Growth 2021-2025: $19.59 billion
  2. Growth momentum and CAGR: acceleration to a CAGR of 17.52%
  3. Annual growth (%): 16.83%
  4. Contribution to successful market: North America at 36%
  5. Main consumer countries: United States, ChinaUK, Canadaand Japan

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Regional Market Analysis
The K-12 blended online learning market has been segmented into five regions, namely North AmericaACPA, Europe, South Americaand MEA. With 36% of growth coming from North America, this region will register a rapid growth rate during the forecast period. The United States and Canada are the key countries for K-12 blended e-learning market in North America. Market growth in this region will be faster than market growth in MEA and South America. High internet penetration and presence of good information technology (IT) infrastructure will drive the growth of the K-12 blended online learning market in North America during the forecast period.

The market in North America should grow at a steady rate. Many educational institutions in the United States have begun to incorporate K-12 blended online learning, which necessitated the development of online courses. North America is a favorable market for blended learning. This development is mainly facilitated by two factors:

  • Students in this region are tech-savvy, due to their high exposure to new gadgets and technologies.
  • The US government frequently updates the education technology plan to include new elements such as AR, VR, and game-based learning in the learning process. This gives institutions the freedom to implement learning frameworks such as CBE, flipped classrooms and blended learning.

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Top Vendors and Vendor Strategies
The major players operating in the global K-12 blended online learning market are D2L Corp., Docebo Inc., Houghton Mifflin Harcourt Co., Instructure Inc., Pearson Plc, Promethean Ltd., Providence Equity Partners LLC, Scholastic Inc., Stride Inc. and Think and Learn Pvt. The global K-12 blended e-learning market is characterized by the presence of numerous large, small and medium-sized manufacturers. Most of the large and established players have extensive sales and distribution networks globally, while most of the smaller players are focused on regional markets. Suppliers compete on the basis of parameters such as price, quality, technology, brand identity and distribution. In June 2021, Docebo Inc. announced the launch of Docebo Learning Analytics, the newest addition to its multi-product learning suite. It enables corporate clients to retrieve, analyze and transform data from their learning programs into useful business information.

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Key Market Drivers
Our analysts have detailed insights into the major market drivers and their impact on the K-12 blended e-learning market.

  • Need for a cost effective teaching model:
    • The blended e-learning approach offers a large amount of cost savings to learners and institutions. In countries like the United States, the emergence of virtual schools helps students manage learning costs, as content is widely available in digital form that can be regenerated. For institutions, beyond the upfront costs, the intangible benefits are high, as faculty can automate administrative tasks and focus on personalized student learning. The e-learning model is also beneficial for teachers and trainers as it allows them to reach out and impart knowledge to a wider audience. The introduction of a cloud-based LMS further reduces the costs of creating, managing, storing and delivering content to learners, who can access it from their own devices. Educators can also access small modules of specific content for classroom sessions from a variety of sources. This reduces reliance on large publishers and helps faculty create and manage diverse and interactive content for the K-12 segment. The cost savings that can be realized by the providers and the growing number of affordable online courses that customers can access will further fuel the growth of the market.

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Related reports:

  • K-12 Game-Based Learning Market by Product, Grade Level, and Geography – Forecast and Analysis 2021-2025: The K-12 game-based learning market share is expected to grow USD 9.03 billion from 2020 to 2025 at a CAGR of 20.63%. Download a free sample report now
  • K-12 Testing and Assessment Market by Product, Method and Geography – Forecast and Analysis 2021-2025: The K-12 testing and assessment market has the potential to grow USD 8.24 billion from 2020 to 2025, and the market growth momentum will accelerate at a CAGR of 10.19%. Download a free sample report

K-12 Blended Online Learning Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 17.52%

Market Growth 2021-2025

$19.59 billion

Market structure


Annual growth (%)


Regional analysis

North America, APAC, Europe, South America and MEA

Successful market contribution

North America at 36%

Main consumer countries

United States, China, United Kingdom, Canada and Japan

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

D2L Corp., Docebo Inc., Houghton Mifflin Harcourt Co., Instructure Inc., Pearson Plc, Promethean Ltd., Providence Equity Partners LLC, Scholastic Inc., Stride Inc. and Think and Learn Pvt. ltd.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

About Us
Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

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