Swiftline raises $12 million to seamlessly bring data science to e-commerce sellers

Knowing your customer is the golden rule of sales. Online transactions provide an unprecedented opportunity to truly understand customer behavior and purchase intent at scale. E-commerce retailers that don’t use data-driven insights in their operations operate at a significant disadvantage compared to their data-savvy competitors. Swiftline is a unique platform that seamlessly brings data science to e-commerce sellers. Data science and the insights it generates can be applied holistically to optimize the entire customer journey, managing things like inventory, pricing, warranty, shopping cart analysis , recommendation, upsell, sentiment via reviews, churn rate, lifetime value, etc. Optimizing these levers can make the difference in establishing a thriving and significantly profitable business for traders. The company also offers non-dilutive financing solutions for expansion through Yardline.

Alley Watch met the CEO of Swiftline Ari Horowitz to learn more about the company’s inspiration, the company’s strategic plans, the latest round of funding and much more…

Who were your investors and how much did you raise?

group of raptors and Cloverhill Ventures led the $12 million Series A funding round with participation from Atalaya Capital Management LP, The Benvolio Group (The Frankfurt Family Office), Corner Capital Management, Thrasio, Evolution VC Partners, Gaingelsand Ulysses Ventures.

Tell us about the product or service offered by Swiftline.

Swiftline is an integrated data and technology platform empowering e-commerce sellers with optimization strategies, business building solutions and access to growth capital. Our go-to-market and customer-focused brand is Yardline. Swiftline is the holding company.

What inspired the launch of Swiftline?

Anthony Johnson, Swiftline CTO, and I were part of the initial management team at Thrasio. Anthony’s mission at Thrasio was to build a suite of technology services to enable brand managers to be smarter and more efficient. In hindsight, this was a “GI Jane” mission, because building cutting-edge technology within a CPG business, for many reasons, is not a winning strategy. When Yardline was sold to Thrasio in June 2021, Anthony and I (along with Tomo) reconnected and decided the time was right to do what Anthony was tasked with doing at Thrasio, but as an independent business.

How is Swiftline different?

Swiftline is a one-stop platform for DTC and Private Label brands looking to scale and be more competitive in the e-commerce space. We not only provide the data outputs but also actionable insights into propelling e-commerce businesses.

What is Swiftline’s target market and how big is it?

Swiftline targets e-commerce sellers, DTC brands and third-party marketplaces. It’s a very saturated market.

What is your business model?

Swiftline is an e-commerce SaaS company that also includes a fintech e-commerce capital provider business.

What are your post-COVID office plans??

We can’t wait to get back to the office. We have a mix of highly experienced executives with a young, hungry and smart team. Our people are our greatest asset, and we believe that pooling knowledge and expertise for our company’s next leaders is much more effective in an office environment.

We can’t wait to get back to the office. We have a mix of highly experienced executives with a young, hungry and smart team. Our people are our greatest asset, and we believe that pooling knowledge and expertise for our company’s next leaders is much more effective in an office environment.

How was the funding process?

We are fortunate to have a network of deep-pocketed financial partners with whom we have had successful exits. They were thrilled to partner with this team to attack this huge opportunity.

What are the biggest challenges you have faced when raising funds?

We were fortunate that raising capital was done largely transparently, as we have already done business with our financial partners.

What factors about your business made your investors sign the check?

Investors were eager to write checks to support a management team that successfully operated, funded and acquired e-commerce businesses to continue building and acquiring an integrated SaaS platform to propel businesses from e-commerce.

What milestones do you expect to achieve over the next six months?

Over the next six months, we plan to aggressively accelerate and leverage the Yardline business to continue to build a loyal customer base to which we can provide additional products and services. This will require closing a Series B financing as well as finding and closing strategic acquisitions.

Over the next six months, we plan to aggressively accelerate and leverage the Yardline business to continue to build a loyal customer base to which we can provide additional products and services. This will require closing a Series B financing as well as finding and closing strategic acquisitions.

What advice can you give to New York businesses that don’t have a fresh injection of capital into the bank?

Private capital markets typically lag public markets by about six months. There is a short window to take advantage of the vast reserves of capital that are still available before valuations follow those of the public market pullback. My advice is to raise quickly or find an acquisition partner that has a strong track record.

Where do you see the business going now in the short term?

We intend to continue to develop and acquire technologies that power e-commerce businesses. This will require world-class execution across all areas of the business. We are currently in our infant phase and we need to learn to walk.

What’s your favorite outdoor restaurant in New York?

My favorite restaurant for al fresco dining is Hancock Street because it’s beautiful, the people-watching is great, and the food is great. I must admit that I am also biased because I am an investor. I also love Morandi for the same reasons (aside from owning a piece) and my wife and I got engaged there TWICE!


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