PH gets high growth prospects for e-commerce jobs – study – Manila Bulletin

The Philippines recorded a strong job growth forecast of 86.7% for e-commerce jobs, reflecting positive activity in the country, according to a study commissioned by the Department of Commerce and Industry.

In the Employment Outlook Survey, the Philippines recorded an 86.7% Employment Opportunity Index (EJI) for e-commerce for the first time in the benchmark study, reflecting prospects positive business. The e-commerce employment outlook is the forecast of the rate of job growth or decline in occupation.

The study undertaken by Acquisition Apps, Inc. (AAI)/Tangere, a market research startup that created a diffusion index similar to the Purchasing Managers Index.

The Job Outlook Survey found that most companies need a digital marketer (52%), followed by a social media specialist (38%), an account manager ( 26%), a strategist/content writer (20%), a data analyst/business intelligence (20%) and a quality assurance specialist (20%). It has also been shown that soft skills are also essential such as communication, persuasion, critical thinking, problem solving and adaptability, as these are what recruiters and HR managers claim to look for mainly among the candidates.

Digital talents in the Philippines may have formal or informal education or training, the study found. While recruiters are open to non-degree holders, college graduates are still preferred for entry-level jobs. The Jobs Outlook survey also revealed that Facebook and job websites such as LinkedIn are the top talent search channels for respondents.

Meanwhile, the DTI also cited an online study, which showed that 75% of human resources managers of companies engaged in e-commerce surveyed said that the e-commerce sector is booming and that it is necessary to hire additional talent in the country.

DTI Secretary Ramon Lopez explained at the 2nd meeting of the E-Commerce Promotion Council that he also validated a study conducted by Google, Temasek and Bain & Company in 2021 which named the Philippines as the economy Fastest growing internet in Southeast Asia.

Lopez, however, recognized the need to upskill and re-skill workers. The report noted that “talent remains a key factor that all parties will need to continue to work on to ensure the momentum gained this year is maintained.”

“One of the key strategies of the Philippines 2022 e-Commerce roadmap is to provide a talent pool of skilled digital workers. Skills mismatch has often been cited as an ongoing problem across various industries and if we want to achieve maximum growth for the e-commerce sector, we need to understand the e-commerce workforce ecosystem and identify the demand requirements so that we can provide the relevant skills,” says the head of the trade.

Lopez added that one of the main findings of the job outlook study identified the different needs of e-commerce businesses, with micro, small and medium-sized enterprises (MSMEs) requiring more digital talent in areas of content creation and technical skills (website development, software developers), while large companies need digital talent in business intelligence and strategy.

Additionally, Lopez said the Job Outlook Survey provides relevant information such as duties, skills, core courses, and salary range for various e-commerce jobs.

The eCommerce Job Outlook Survey was developed by AAI/Tangere, one of the world’s top 100 startups, based on the Microsoft Emerge X program. It was conducted from January 10 to February 10 and used qualitative and quantitative approaches, using interviews with key informants (KIIs) among e-commerce merchants, intermediaries, educational institutions and professional organizations.

At the same time, the online survey of HR managers or managers of companies involved in e-commerce took place from March 1 to 11, 2022.



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