Online learning platforms: the new academy for business training and education | Technology


Education for business, like education in general, has undergone a radical transformation in the past year towards e-learning. Clearly, much of this shift has been brought about by the urgent need to consider the social distancing for health and safety purchased by the global pandemic.

Meanwhile, there are other reasons why organizations are turning to online platforms, called Learning Management Systems (LMS), to provide education and training to employees, customers and partners. The benefits of fast, cost-effective knowledge transfer to and from anywhere in the world make good business sense.

TechNewsWorld spoke with several experts in the field of learning management systems to get an idea of ​​what is going on with e-learning in business, and where it will evolve from here. .

E-Learning now expected

“The global pandemic has accelerated a change in the way we define the workplace,” Tyson Chaplin, chief learning architect for Tovuti LMS, told TechNewsWorld. “More remote employees means more opportunities to switch to a blended or asynchronous training modality. At this point, it makes sense that most companies are offering e-learning opportunities to their employees, or at least them. add to their training tool belt. “

“In-person training isn’t going to go away,” he added, “but there will be a significant increase in online learning as employees start to expect it – and in many cases prefer it. to his counterpart in the classroom. “

Offering e-learning is a key ploy that organizations can implement to enrich their offerings for both internal and external audiences.

“I believe the intersection of the knowledge economy and e-learning presents a unique opportunity for businesses to add value, especially as we begin to navigate the post-Covid world “Brendan Ecclesine, senior account manager at Academy Of Mine, told TechNewsWorld.

“The pandemic has highlighted the effectiveness of online education, and the fact that distance learning is becoming the new normal would lead us to believe that online learning is still in its infancy.

“In addition to the financial benefits of providing purchasing training, companies that train their internal employees will also benefit from increased worker productivity through better-equipped teams,” he explained.

How to engage online learners

One of the most important elements in making e-learning initiatives productive for businesses is to make the content engaging and relevant to mature students who have other tasks competing for their attention.

“Effective online training is relevant, concise and engaging,” said Chaplin. “Relevance is the key to adult learning. I could take a very interactive and informative course, but if this information isn’t helpful to me, I’m definitely not going to remember it and I’m wasting my time going through this. “

Chaplin pointed out that learners in these contexts also expect content to be focused precisely on what they need and want to know; training should be concise and concise.

“Many employees engage in online education on their mobile devices, and the time they need to devote to learning may be as little as a few minutes here and there. Online learning is also in direct competition with a myriad of other distractors that beset online learners. , email, social networks, etc.

“If companies want to reach their learners, their training needs to be concise. The average attention span of a user on the web is approximately eight seconds. This means that your organization’s training has eight seconds to hook the learner and integrate it into the content, “he explained.

With all the distractions out there, making the learning environment engaging is essential.

“If learners find your training boring, you’ve lost them,” said Chaplin. “They can finish it, but they won’t be holding back what they learned, and they certainly won’t be coming back anytime soon unless they have to.”

“There are just too many other things vying for employee time and attention,” he added. “But if employees find the training original and fun, they’ll remember this online course and talk about it with others. . “

Part of making the content of a course attractive is to make effective use of the technologies available to deliver it.

“Most learning programs are broken, consuming huge amounts of resources with unclear results,” Chris Dornfeld, president of Whistle, told TechNewsWorld. “These programs don’t keep up with the changing work experience, the way people consume content and the way people want to use technology.”

“The future will be about getting the right information, to the right person, at the right time. Future learning programs will integrate learning with other elements needed to change behaviors and produce desired business results, as they will leverage data science and AI. tools to understand, measure and predict outcomes, ”he noted.

Clearly defined courses

Being clear with prospective students about the value of the program is also an essential part of online learning offerings.

“You start by defining what the course is,” Hatla Faerch Johnsen, COO and co-founder of uQualio, told TechNewsWorld. “If your course doesn’t have a clear use case, explain why this course is useful. Who is the target audience? For a course to be successful with its audience, it must be created with a specific target group in mind.

“Once you have defined your target group,” she continued, “you can start to think about what kind of content would resonate with them and what the quality should be.”

Organizing course content so that it is easy to find and access is imperative, noted Dornfeld of Whistle.

“Learning content will continue to explode, increasing the need for curation and organization. People don’t just need more learning content; they need more relevant and valuable learning content that will allow them to be successful, ”he observed.

Personalized and experiential learning

As learning management systems for businesses evolve, they become more and more personalized for learners, domains and market segments.

“Personalized and experiential – or hands-on – learning is the way forward to deliver online training that meets the needs of the learner and the organization,” explained Jack Koziol, CEO and Founder of Infosec, to TechNewsWorld.

“This allows learners to acquire the knowledge they specifically need while putting their skills to the test in the realistic scenarios they would encounter on the job.” “From an organizational perspective,” he said, “time and resources are often the limiting factors in providing effective online safety training. The scalability of personalized and experiential training will be essential.

Companies take a holistic approach to what content to deliver, how it is delivered, and the value it provides to those who take the courses. “The learning approach has become a transformative approach,” said Brendan Noud, CEO and co-founder of LearnUpon.

“Learning is seen as a factor in performance, whether it is for employees, customers or partners. The training is much more learner-centered, with programs tailored to the expectations of the learner. Where learning was previously a cost center, it becomes a center of value creation, “he added.

Ultimately, business e-learning offerings should be seen not as separate from the organization, but as part of its entire identity.

“Learning systems are increasingly integrated, not only with other learning tools, but with the larger corporate technology ecosystem,” Noud explained. “This allows companies to centralize their systems and gain a holistic view of information to make better decisions. ”

Viviane Wagner has been a reporter for ECT News Network since 2008. His main areas of interest are technology, business, CRM, e-commerce, privacy, security, the arts, culture and diversity. She has extensive experience reporting business and technology for a variety of outlets, including Atlantic, The establishment and O, Oprah magazine. She holds a PhD in English with a specialization in Modern American Literature and Culture. She received the first reporting award from the Ohio Society of Professional Journalists and is the author of Women in Tech: 20 pioneers share their journey, published by ECT News Network in May 2020. Email Vivian.

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