Online learning and business streaming offer potential for e-commerce entrepreneurs

Budding tech entrepreneurs in Cambodia might be wise to focus on upcoming digital segments as traditional e-commerce fields like shopping and gaming have become oversaturated with Asia-Pacific giants, data shows. by Statista. As of April this year, 193 private startups valued at over $ 1 billion were from the region, mostly from China and India, according to the German market and consumer data firm.

“Successful startups have found new solutions to tackle similar challenges in the field or are venturing entirely into new areas of business,” said Volker Lorenz, director of research for Asia-Pacific at Statista. “Online learning has recently gained traction as live tutoring and online video lessons become a more viable alternative for parents and students. A growing digital trend that could become more influential in the years to come is live streaming in commerce, which is considered by some to be the most promising marriage between social media, influencer marketing and e-commerce at this time. day, ”he said.

The Cambodian government encourages and rewards local information and communications technology entrepreneurs with the country’s largest awards program of its kind. The annual ICT Awards in Cambodia are organized by the Ministry of Posts and Telecommunications.

More than 200 contestants competed for prizes in six categories this year, the seventh time the competition has taken place. The judges selected the winners based on their technological innovation, problem solving, operational efficiency and marketing strategy.

“This year’s Cambodia ICT Awards reflect the fact that our tech startups and tech companies have the ability to address the challenges they faced during the covid pandemic and have turned those challenges into opportunities to innovate their products and their businesses. business models to be ready to rebound. into the new normal, ”said Seng Sopheap, president of the Cambodian Academy of Digital Technology.

The Best Digital Startup of the Year award went to the PillTech ordering platform and PillTech pharmacy point of sale created by PillTech Solutions.

The best social innovation technology of the year was won by E-School Cambodia’s online learning application MoEYS.

ArrowDot won the award for best digital R&D of the year.

The Sastra Film app from Sastra Media was selected as the best digital content.

The judges chose Vireak Buntham Express’ VET Food and Fruit Crisis Response as the best digital innovation organization of the year.

Finally, the “Stop Covid” QR code won the award for best digital government service of the year.

“The Cambodia ICT Awards assess the success of our tech entrepreneurs, innovators and tech startups to inspire continued innovation and creativity to contribute to the development of our country’s digital economy and society,” said Minister of Telecommunications Chea Vandeth.

Cambodian creativity could bear fruit if Statista’s projections hold true.

It says the global e-commerce business will generate $ 4.2 trillion in revenue by 2025, up from $ 2.9 trillion last year.

  • Key words: electronic commerce, e-learning


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