Nation to maintain cross-border e-commerce growth despite challenges

Employees of a cross-border e-commerce park in Ganzhou, Jiangxi Province, promote furniture sales via live broadcast. [Photo/XINHUA]

China’s cross-border e-commerce will maintain its growth momentum throughout the year despite various challenges, propelled by new business forms such as overseas warehouses, technological advancements and growing demand for home-based products, it said. said experts and business leaders.

They added that the strong resilience of the country’s industry and supply chain will continue to provide a solid foundation for the growth of the sector.

The latest data from the General Administration of Customs showed that China’s cross-border e-commerce imports and exports totaled 1.98 trillion yuan ($311.9 billion) in 2021, up 15 percent from one year to the next. Exports totaled 1.44 trillion yuan, up 24.5 percent year on year.

DHgate, one of China’s leading platforms in the cross-border B2B e-commerce market, has seen a continuous rise of Chinese products in international markets. The top five countries that import Chinese products from DHgate are the United States, United Kingdom, Australia, Canada, and France. There is also growing demand from emerging markets such as Seychelles, Zimbabwe and Senegal, the company said.

Wang Xin, executive chairman of the Shenzhen Cross-Border E-Commerce Association, said China’s increasingly improved infrastructure for cross-border e-commerce, including overseas warehouses, the China-Europe Railway Express and the application of digital tools in trade, has propelled China’s micro, small and medium-sized enterprises to engage in foreign trade business.

Compared to other economies, China’s comprehensive industrial sectors, stable supply chain and relatively cheap prices have created a solid foundation for Chinese producers to harness the potential of cross-border e-commerce despite related uncertainties. to the COVID-19 pandemic, Wang said.

She also predicts that the growing demand for cross-border e-commerce in emerging markets will provide impetus to the growth of Chinese merchants, although cross-border e-commerce markets in developed economies have matured and lack signs of rapid growth.

Diane Wang, Founder, President and CEO of DHgate, said that there will be steady growth in cross-border e-commerce for personal protective equipment, home budget products such as home video and audio systems, monitors and small kitchen appliances. .

There will also be strong demand for e-bikes, scooters and related accessories such as tires in China as overseas consumers switch from public to private transport in countries like Italy, France and the UK. United, she said.

“More businesses will take advantage of overseas warehouses to drive growth as part of their local efforts. E-commerce software tools such as Shopify and MyyShop will enable more micro-businesses and even individuals to create their own online stores, find their suppliers, and easily manage payment and logistics,” said Diane Wang. “I also expect more people in the industry to try various marketing methods such as short videos and live streaming.”

JD Global Sales, the cross-border e-commerce platform of Chinese internet giant JD, has also seen a strong presence in global markets given China’s rapid growth in the industry.

JD now operates approximately 80 bonded and overseas warehouses around the world. It can provide a full chain integrated solution to meet sellers’ various demands, such as air, rail, sea and road transport between China and the United States, as well as Europe, Middle East and from Asia-Pacific.

JD’s global supply chain network has reached more than 220 countries and regions. It builds a robust and efficient cross-border infrastructure for global sellers and buyers that offers two-way 48-hour delivery lanes.

However, logistics will remain the main barrier to cross-border e-commerce as the global supply chain has suffered from the unprecedented pressure exerted by COVID-19, leading to product shortages, inefficiencies, disruptions, and more. . to Diane Wang.

Micro, small, and medium-sized businesses, which make up the majority of sellers on DHgate, also need to update their digital mindset and ability to stay resilient and seek better growth. There is still not enough training available for vendors, nor enough funding to support their digitization efforts, she said.

Wang Xin of the industry association suggested that Chinese companies need to become more familiar with foreign regulations, especially in the area of ​​intellectual property protection.

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