M’sian online courses & e-learning for students & professionals
[Written in partnership with MaGIC, but the editorial team had full control over the content.]
E-learning and edutech sites have proliferated during the pandemic, but in 2018, Malaysia could be said to lack attractive options.
Realizing that a single platform for education did not yet exist, Thinesh and Kavi decided to create two products simultaneously: an E-Tuition platform for students aged 7 to 17 and MindAppz, a marketplace online learning for college students, working professionals, or anyone else. another who wants to improve.
Leading the company with their combined 15 years of experience in education and IT, the duo believe they still have what it takes to make their solutions stand out in a landscape that now has similar players like ReSkills, MyClaaz, etc.
Respond to diverse interests and learning styles
Looking at MindAppz, I would say it definitely covers a wider range of topics compared to other edutech sites in Malaysia. For example, you can find topics ranging from the usual business and personal development topics to music and nature.
Although the homepage and category pages look a bit disorganized, there are at least some filters to help you identify a desired topic.
CEO Thinesh told Vulcan Post that he believes each student has their own unique learning needs. MindAppz therefore uses a differentiated learning methodology.
This means that the market offers topics in the form of live lessons, quizzes, interactive practice, video lessons, review lessons, etc., for a 360-degree approach to learning, which filters can help to refine.
“The benefit of integrating technology into education is that it not only allows for lessons from top teachers, but also personalizes the way students learn,” Thinesh explained.
And MindAppz is ready to deliver just that to the best of its ability, and it believes this is how it will continue to stand out from other edutech sites in the market.
Let students judge the quality of their learning
Unlike other platforms, however, MindAppz takes a more passive approach when it comes to vetting its merchants.
Instead, students themselves decide the value of a product (course, course, e-book, etc.) through ratings and reviews, which other learners can take a cue on. decision.
Currently, the market has nearly 2,000 online educational products offered by merchants such as UiTM Press, UPSI Press, Drawzania, Prestasi Cemerlang, etc.
MindAppz does not charge them any integration or installation fees; it uses a 50-50 revenue sharing strategy for each successful trade.
According to Thinesh, this ratio gives the merchant a higher return in terms of profit compared to other marketing channels where he would only receive 20% of the total revenue from sales made through designated publishers.
Approaching potential merchants was actually one of the biggest challenges for MindAppz in the early days, as they didn’t yet have a brand or user base, Thinesh shared.
But since then, the brand has been recognized by the Malaysia Digital Economy Corporation (MDEC), the National ICT Association of Malaysia (PIKOM) and the Malaysia Productivity Corporation (MPC), which has helped to increase its credibility and trust. traders.
And as its merchants grew, so did its user base, and MindAppz now has around 180,000 registered users, of which 25,000 are paying users.
Over the past 6 months in particular, Thinesh has noted that E-Tuition has been widely adopted and believes this will be the continued trend even after the pandemic.
Navigate an ever-changing competitive landscape
To increase user acquisition, the team secured approval from the Ministry of Education to offer a free trial of E-Tuition to all primary and secondary school students in Malaysia.
“We are targeting urban parents who are looking for high quality and innovative content delivery to their children, while making learning fun and contextual,” Thinesh concluded. This is in line with the brand’s national expansion plan.
I can’t speak to the quality of MindAppz offerings, but if the recognition it has received from other Malaysian organizations is anything to say, it has had an impact on the learning landscape.
The Malaysian Global Innovation & Creativity Center (MaGIC) has also selected MindAppz to be part of its GAP Cohort 5, pushing it to the next stage of growth.
Over the course of 3 months, Thinesh said they were able to learn valuable insights into planning and navigating their entrepreneurial journey.
Most importantly, they received more clarity on what they should be focusing on to better position their startup to attract potential investors.
As mentioned earlier, e-learning and edutech are an extremely competitive platform today, and for a site to stand out, it must offer not only quality education but also innovative educational solutions.
If Thinesh and his team can further improve their offerings and cater to the good parent market, MindAppz should see steady growth, and gaining visibility with government help is a smart first step in that direction.
- Learn more about MindAppz here.
- To learn more about e-learning and content from eductech startups, click here.
Featured Image Credit: MindAppz