Magnetic Mobile launches the first augmented reality promotions platform for e-commerce
Charge AR enables retailers to turn AR engagement into targeted incentives
MIAMISBURG, Ohio, April 20, 2022 /PRNewswire/ — Augmented reality is gaining consumer adoption as interest in the “metaverse” explodes. OhioMagnetic Mobile, a loyalty and targeted marketing company, announced the launch of Charge AR (ChargeAR.com), the first-of-its-kind solution for integrating targeted promotional offers into an augmented reality (AR) commerce experience. electronic.
Charge AR is the first marketing promotions platform that delivers targeted augmented reality offers for e-commerce.
With Charge AR, consumers can view a 3D model of a product in their space using their smartphone. Next to the product, they will see a 3D animation with the retailer’s chosen marketing message. It can be a financial incentive such as “20% off” or an additional benefit such as “Gift with purchase”. Showing the offer along with the product itself creates a more seamless experience for the customer and increases the sense of urgency to close the deal. Notably, different offers may also be targeted to different consumers based on their interests or behavior.
Retailers can use the Charge AR set of products and services to customize offers delivered in AR to support their business goals and target audiences. The Charge AR platform supports the creation of multiple offers for the same product, enabling targeting, segmentation and A/B testing, allowing retailers to maximize conversion and ROI.
“We’re combining proven approaches into a new solution that’s as much about business as it is about buzz,” said Brian Sichi, CEO of Magnetic Mobile. “Augmented Reality is a fun and exciting feature that engages customers. By placing promotional offers on the actual AR stage, marketers can connect the 3D experience to ROI in tangible and measurable ways while optimizing their marketing spend.”
As a platinum partner of Marxent’s 3D Cloud™, Magnetic Mobile draws on many years of 3D and AR expertise. In 2021 alone, 3D Cloud™ by Marxent customers saw a 250% increase in sales conversions after a product was viewed in AR and a 180% increase in the total dollar value of transactions that result. Charge AR customers will also benefit from the infrastructure of the 3D Cloud™ platform, which is proven to support large-scale 3D model delivery with superior performance and security.
“We’ve seen the power of 3D visualization in the furniture and home improvement industry for years,” said Beck Besecker, CEO of 3D Cloud™ by Marxent and co-founder of Magnetic Mobile. “Now, AR is expanding into many other categories and becoming table stakes for any online shopping experience. With their background in digital offer management and customer retention, the Magnetic team is ideal for pushing AR models forward by combining them with marketing messages that drive sales.”
Magnetic Mobile combines a data-driven design strategy with the latest technology to create digital experiences that keep customers coming back for more. Magnetic Mobile has partnered with retail organizations for nearly a decade to support the digital components of their go-to-market activities. Charge AR adds an innovative tool to the Magnetic Mobile portfolio of products and services to drive value for customers and create engaging shopping experiences.
“We’ve designed our process so brands can get started quickly with technology and scale as quickly as they want,” Sichi said.
Interested retailers should visit chargear.com or contact [email protected] to schedule a demo.
About Magnetic Mobile
Magnetic Mobile is a full-service digital agency focused on building best-in-class mobile apps, responsive websites, and engaging experiences for national manufacturing and retail brands. Magnetic combines expertise in user experience, content strategy and creative design with the latest technologies and development best practices to influence the entire customer journey, maximizing brand recognition and customer loyalty. In 2022, Magnetic launched Charge AR, the retail industry’s first solution for on-stage augmented reality promotional offers. For more information, visit magneticmobile.com and chargear.com.
About Marxent 3D Cloud™
Marxent’s 3D Cloud™ is the world’s leading 3D e-commerce for furniture, kitchen, bathroom, exterior, office furniture, closets and storage. The 3D Cloud™ platform enables retailers and brands to create endless applications from a single catalog of 3D products. With 3D Cloud™, 3D content is created, managed, and published across all 3D applications from a single source of truth for consistency across every touchpoint of the customer journey. Applications that run on 3D Cloud™ include 3D Product Configurators, 3D Section Configurator, 3D Room Planner with Design from Photo, 360 Product Rotations, 3D Renderings, WebAR, Apps augmented reality retail applications and virtual reality retail applications. Marxent has offices in Miamisburg, Ohioand St. Petersburg Florida as well as an international presence with offices in London, Englandand Paris, France. Customers include Lowe’s Home Improvement, Macy’s, HNI Corporation, La-Z-Boy, Joybird and john lewis and Partners. For more information, visit 3dcloud.com.
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