IRIS Home Fragrances E-commerce channel in its New Avatar | AFN News

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IRIS Home Fragrances E-commerce channel in its New Avatar

Posted on January 4, 2022

As the world comes to a halt due to the pandemic and the growing demand for all things aromatherapy, the home fragrance industry has seen a huge increase due to consumers looking for ways to reduce stress and uncertainty at home. The newly revamped e-commerce platform promises a safe and convenient shopping experience for the consumer. It hosts all IRIS products under one roof. From sparkling flowers to refreshing, deliciously greedy and energizing fruity aqua, the platform offers a wide range of scents that consumers can purchase and disrupt the way they use scent in their home or office.

IRIS is also an exclusive range of perfumes and fragrance diffusers, called IRIS Celeste. In this range, consumers can find exotic fragrance blends and ultra-sophisticated flavor dispensers. This range also offers a variety of stylish ultrasonic aroma diffusers – which are considered to be the benchmark in fragrance diffusion. IRIS works with the standards of the International Fragrance Association (IFRA) to ensure the safety of materials and perfume products. The online platform provides information on IRIS’s Green & Safe initiative, which will establish the brand’s goal of being a value-driven brand.

Regarding the launch, Mr. Kiran Ranga, Managing Director of Ripple Fragrances, said, “We put our consumers first and keep them at the forefront of our brand. Our newly revamped e-commerce platform will provide information about the fragrance offerings we have at IRIS and also highlight the various certifications we have achieved. We have also worked on the design element to make it visually appealing to our consumers.

On the launch, Mr. Anik Banerjea, Chief Business Creator, Ripple Fragrances, declares: “With the vision of forging a link through perfumes since 1948, IRIS offers a premium range in the home delivery segment. Our IRIS Aroma Boutique promises a scented shopping experience like no other, and with our revamped website, we want to strengthen our ties with our consumers. Our goal is to become an omnichannel brand and this e-commerce platform is one more step towards that.

IRIS believes in the power of perfume to refresh body and mind and this belief is manifested in all of their products, which is why they use the art of Aromachology. The scent of the beautifully designed IRIS products has a revitalizing effect on the ambience and also enhances the aesthetics of interiors. IRIS’s dream is to provide sensory pleasure through fragrance and form. They have raised awareness and made consumers of subways and mini-metros understand the importance of room scents in their lives.


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