Intel (INTC) to power Turkey’s e-commerce platform for SMEs
intel company INTC recently collaborated with Hepsiburada HEPS launches an e-commerce platform for small and medium-sized enterprises (SMEs) in Turkey. Called DigitalSME, the program is expected to accelerate the digital transformation of local SMEs and boost the region’s overall economic growth.
Founded in Istanbul in 2000, Hepsiburada is one of the leading e-commerce technology companies in Turkey and is said to be the fastest growing e-commerce operator in Europe. The company’s name translates into English as “everything here” or “everything is here” with over 43 million products available on its platform. Products are offered through a “super app” that can offer everything from groceries, clothing, beauty products, auto supplies and electronics to flights and same-day payment services, via a digital wallet integrated called Hepsipay. Hepsiburada has also pre-integrated an installment payment service into its platform, as well as a free and transparent return policy involving an ultra-efficient logistics network.
Hepsiburada now aims to harness Intel’s technological prowess to help SMBs grow their e-commerce platform and grow their digital business through the DigitalSME support program. Participants of this program will be entitled to discounted hardware and software tools, as well as the training required for effective advertising methods, improving brand awareness, maximizing social media coverage and operational advice to improve customer satisfaction. Intel will offer a 10% discount on its 11th generation products and additional discounts on printers, network, and anti-virus software. In addition, SMEs will also benefit from free training for HepsiAd – Hepsiburada’s advertising platform – and a grant of 1,000 Turkish liras.
Intel is betting big on the IoT business and investing heavily to strengthen its presence in the market. Where previously the focus was on making the best computer chips and generating industry-leading margins, the company now prefers to focus on a product line targeting different market segments. Management believes that the high-end business in more developed economies continues to grow, but the new strategy should help it enter many other device categories, where Intel products will continue to enjoy a premium based on performance and cost of ownership.
However, Intel is seeing increased competition in the server, storage and networking markets. Additionally, the delay in chips based on the 7nm process is a major concern. The company detected a faulty mode in the 7nm process, which caused performance degradation. Notably, Intel’s chips use in-house designed process technologies. Intel expects the data center GPU design, Ponte Vecchio, to be released later this year. The chipmaker now expects initial production deliveries of the first Intel-based 7nm customer processor in late 2022 or early 2023. This, in turn, should lead to price pressure and limit the expansion of short-term margins. In such a scenario, collaboration with Hepsiburada’s e-commerce platform should help expand its presence in emerging markets like Turkey.
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