HR professionals optimistic for e-commerce jobs

MANILA, Philippines — The majority of human resource (HR) practitioners nationwide have a positive outlook for e-commerce jobs, as they cited the need to hire more people to support the growing sector, according to a study by the Ministry of Commerce and Industry. Industry (DTI).

In a statement, the DTI said 75% of HR practitioners covered by the study said the e-commerce industry is booming and needs additional talent.

The baseline study also showed that the e-commerce employment outlook index was 86.7%, reflecting a positive business outlook.

The e-commerce employment outlook is a forecast of the rate of employment growth or decline in occupation in the sector.

For the study, DTI enlisted Acquisition Apps Inc./Tangere, a market research startup that offered a diffusion index similar to the Purchasing Managers Index.

The findings were based on key informant interviews with e-commerce merchants, intermediaries, training institutions and professional organizations from January 10 to February 10, and an online survey of resource managers. human beings or business leaders engaged in e-commerce from 1 March. at 11.

Commerce Secretary Ramon Lopez said the study was conducted as the Philippines was named the fastest growing internet economy in Southeast Asia by Google, Temasek and Bain & Co. in its Southeast Asia e-Conomy report released last year.

“One of the key strategies of the Philippines 2022 e-Commerce roadmap is to provide a talent pool of skilled digital workers. Skills mismatch has often been cited as an ongoing problem across various industries and if we want to achieve maximum growth for the e-commerce sector, we need to understand the e-commerce workforce ecosystem and identify the demand requirements so that we can provide the relevant skills,” he said.

Among the findings of the study are the differences in the talent needs of e-commerce businesses, with micro, small and medium enterprises requiring more talent in the areas of content creation and technical skills such as development. website managers and software developers, while large corporations seek digital talent on business intelligence and strategy.

The study found that most businesses need a digital marketer (52%), followed by a social media specialist (38%), an account manager (26%), a strategist or content writer (20%), a data analyst or business intelligence (20%) and a quality assurance specialist (20%).

However, soft skills such as communication, persuasion, critical thinking, problem solving, and adaptability are considered important and what HR practitioners look for in candidates.

Assistant Commerce Secretary Mary Jean Pacheco, who leads DTI’s e-commerce, highlighted other key findings based on the interviews, such as the projected increase in digital talent needs over the next five years in consumer behavior and the need for businesses to go with the flow. tendencies.

She also cited the differences in motivation to engage in e-commerce with small businesses driven by the will to survive and large businesses fueled by their intention to have omnichannel coverage.

Additionally, Filipino companies compete for talent with each other and with foreign companies. Although there are enough digital talents for those who want to offer a higher salary, the quality of talent is an issue.

Based on the interviews, the study also revealed that given the agile nature of digital platforms, new features are added and old ones are removed in almost six months.

While digital talent recruitment issues are considered minor, bigger issues seem to arise after candidates are hired.

Although recruiters are open to non-degree holders, they prefer college graduates for entry-level jobs.

The study also revealed that Facebook and job websites like LinkedIn are used as top talent search platforms.

“Trust that we will keep our eyes on the ball. DTI will work with DOLE and TESDA to prepare our workforce and improve hiring success by providing employers with productive and engaged digital talent to improve their businesses and ultimately contribute to the growth of e-commerce,” said Lopez. .

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