Google Cloud calls on to overhaul its DTC e-commerce


In order to survive in today’s fast-paced world of commerce, you need to either be an e-commerce business or work with a business. Even after skyrocketing in 2020, e-commerce sales are expected to grow 18% to 23% year-on-year in 2021, according to the National Retail Federation.

Unsurprisingly, one of the largest companies in the United States is well aware of this. Google Cloud, Alphabet’s cloud computing arm, partners with e-commerce as a service (ECaaS) company to deliver unified analytics to its suite of more than 2,500 brands, announced . The two companies will also work to streamline the development of’s machine learning and AI technologies.

“Google Cloud was an obvious choice for us because of their innovation in these spaces,” said Chase Zieman, director of data science at “By working with the best minds at Google, we’ll be able to bring innovative products to market even faster. Our commitment to seamless integration and authentic harmonization of data is one of the most strategic and organic building blocks of a brand. This foundation will unlock unprecedented advances in normative commerce automation everywhere. “’s end-to-end e-commerce solution consolidates data from all functions of a business into a single interface. The service brings together data from commerce, marketing, technology, fulfillment capabilities and other sources and merges it together, which the company says “empowers brands to make better decisions and accelerate growth through data automation “.

Read:’s $ 98 Million Raise to Develop End-to-End Ecommerce Service

Read:’s acquisition of Sauceda puts e-commerce operations under 1 umbrella

Working with Google Cloud, said it would provide brands with the intelligence they need to adjust sourcing spend, polish promotional campaigns or maximize revenue by accelerating speed-to-value. of their data. Brands currently on the company’s platform can access unified analytics for all functions, including warehouse operations, storefront volume, and digital campaigns. Combining all of these data sources into one can help them identify trends in sales, inventory, returns, and more.

“Brands have a huge opportunity to deliver personalized e-commerce experiences to their customers by better leveraging their data,” said Jim Anderson, CEO of Google Cloud and member of the GTM (go to market) advisory board at CapitalG , Alphabet’s private equity firm. “Together, we empower brands with technologies and services that drive growth. “

Additionally, said in the announcement Friday that the collaboration will help it overhaul its machine learning and AI capabilities. Companies aim to provide better suggestions to buyers with fluctuating needs. At the same time, they hope to generate better recommendations that drive profits for brands, with near zero downtime.

Founded in September 2020, began expanding its end-to-end capabilities in July with the acquisition of full-service 3PL provider Sauceda Industries. In just over a year since its inception, the company has raised over $ 140 million in funding, including a $ 98 million Series B from investors such as PayPal Ventures, Discover Financial, Robinhood and even Uber. .

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