Finserve Africa awarded 2021 Best in E-Commerce Gold Category at the 3rd Kenya E-Commerce Awards


Lanre Bamisebi, Managing Director of Finserve Africa, poses with the Gold Trophy for Best E-commerce – Banking / Financial and Insurance Services. Finserve Africa won the Gold Best in E-commerce – Banking / Financial and Insurance Services category at the Kenya E-Commerce Awards 2021.

Finserve Africa, the fintech subsidiary of Equity Group, received the award for Best E-Commerce – Banking / Financial and Insurance Services in the Gold category at this year’s 3rd Kenya E-Commerce Awards. The award recognized Finserve’s continued commitment to innovation and customer focus in Kenya and Africa.

Finserve Africa Managing Director Lanre Bamisebi, who is also IT and Operations Director of Equity Group, said Finserve’s range of products and services offer innovative solutions in payments, remittances and settling of scores.

“Our solutions can be used in any industry and by any business, whether it’s a small store or a large organization. We provide users with increased convenience and efficiency in operations and have recruited the best staff in the industry to continue to provide our customers with seamless service and support and to continue to stay on top of all trends in the industry. industry, ”Lanre said.

Finserve was born out of a deep need to break down financial barriers. FinTech uses data, information, and efficiency to develop solutions that deliver richer customer experiences to overcome complex financial and lifestyle barriers. Lanre said Finserve took advantage of the COVID-19 pandemic to review its products in light of the changing business environment and economy.

“We have noted the increase in remittances from the diaspora, with millions of transactions carried out each month, and have offered different solutions to support our clients during this time. We have also noticed that the internet economy is expanding, driven by the accelerated movement of online businesses during times of foreclosure. By improving and upgrading our products, we have been able to deliver better experiences to our customers, including upgrading our Equitel network to 4G spectrum to provide customers with better browsing speeds, ”he said. he adds.

Finserve has distinguished itself as an innovator with futuristic solutions that will contribute to the ease of doing business in Africa and beyond. The company operates Equitel (MVNO), a one-of-a-kind platform that converges mobile telephony and banking services. Equitel allows customers to call, browse, text, save money, transfer money, apply for loans, and pay for goods and services.

Recently, Equitel launched its fourth generation (4G) broadband network, providing faster speeds to browse, stream, download and download for customers in line with current market demands. The upgrade will improve the customer experience, especially in today’s environment where customers work from home and require better connectivity.

To cope with the increase in remittances, Lanre added, “We have also upgraded Jenga payment gateways and APIs to provide convenience in remittance processing, loan products, solutions. payments and instant notifications on financial transactions, among other solutions.

The payments ecosystem is constantly evolving, with a focus on making digital payments simpler, easier and more secure for everyone. With the increase in the number of payment service providers, businesses are looking for options and solutions that increase their conversions and sales.

Using API integrations provided by Finserve’s Jenga API, fintech enables financial services, commerce, agriculture, wealth management and telecommunications ecosystems to manage cash, payments and transactions online with innovative self-service tools, solutions and capabilities. The Jenga API provides businesses and technology developers with capabilities to integrate remittance, payments, banking, insurance, brokerage, wealth management and telecommunications in East and Central Africa into applications mobiles, e-commerce sites and other systems.

“Thanks to our highly experienced and dedicated developers, we are constantly implementing new and advanced payment technologies to meet the evolving needs of our customers,” noted Lanre.

Digital payments allow businesses to reach “hidden customers” that they wouldn’t have access to from their physical store. The need to be able to sell products and services and collect payments online has grown dramatically and has accelerated the growth of e-commerce.

Finserve’s Jenga Payment Gateway platform enables businesses to receive e-commerce and m-commerce payments from a multitude of payment channels such as American Express, Visa, Mastercard, Diners, JCB, Union Pay and other card associations across East and Central Africa. Under Jenga 3.0, traders were allowed to self-integrate into the platform without needing to call the back office.

“We have integrated artificial intelligence and machine learning, a holistic solution that will allow us to better serve all of our customers,” said Lanre.

Finserve believes in setting standards for globally competitive innovation and creativity that originate from the African continent. Its solutions have been subjected to world-class rigor and testing to ensure the security and integrity of the services offered by fintech.

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