Europe’s e-learning market expected to grow by $28.36 billion

Key Market Dynamics:

  • market engine
  • Market challenges

the availability of subject skills assessments and certifications is driving the growth of the e-learning market in Europe. eLearning course assessments help estimate learners’ level of mastery of the subject matter. They also help raise awareness of learners’ progress in learning a subject concept. E-learning courses also allow learners to re-study sections of subject content in which they scored lower on assessment. Learners are certified after completing their e-learning courses based on the grades obtained in the assessments. Subject-specific certifications help learners develop their qualifications for future employment opportunities. Hence, regular assessments on the effectiveness of subject knowledge and certifications are expected to boost the growth of the targeted market over the forecast period.

the high development cost associated with e-learning courses challenge the e-learning market by Europe during the forecast period. The cost of developing and designing e-learning courses depends on the instructional design model chosen. Therefore, developing e-learning courses for different target learner groups entails high costs. The development process involves the roles of subject matter experts (SMEs), instructional design team, project management team, and technical staff specialists, resulting in high variable costs. Therefore, the high development cost associated with e-learning courses is likely to slow down the growth of the market in question.

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Market segmentation

The e-learning market in Europe is segmented by Higher Education, Enterprise, and K-12 End User. the packaged content segment will experience significant growth in its market share over the forecast period. Educational institutions and businesses are adopting a technology-enabled learning approach to keep pace with industry demands. Furthermore, the policies and programs implemented by the EC in all EU member countries to encourage digital learning have increased the demand for packaged e-learning content in recent years.

By geography, the market has been segmented into UK, Germanyand Rest of Europe. the Rest of Europe will be the leading region with 53% of the market growth during the forecast period.

See our sample report for additional information on the contribution of all segments and regional opportunities in the report.

Some companies mentioned

    • Adobe Inc.
    • Articulate Global Inc.
    • Cengage Learning Holdings II Inc.
    • Cisco Systems Inc.
    • Town & Guilds Group
    • Structure inc.
    • John Wiley & Son Inc.
    • Pearson Plc
    • Providence Equity Partners LLC
    • Skillsoft Ltd.
  • To access more supplier profiles with their key offerings available with Technavio, click here

Related reports:

U.S. Online Higher Education Market by Subjects and Courses – Forecast and Analysis 2022-2026

Online Professional Courses Market in India by Product and End User – Forecast and Analysis 2022-2026

E-learning market in Europe

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of over 13%

Market Growth 2020-2024

$28.36 billion

Market structure


Annual growth (%)


Regional analysis

UK, Germany and Rest of Europe

Successful market contribution

Rest of Europe at 53%

Main consumer countries

United Kingdom, Germany, France and Italy

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City & Guilds Group, Instructure Inc., John Wiley & Sons Inc., Pearson Plc, Providence Equity Partners LLC, and Skillsoft Ltd.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Main topics covered:


Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Packaged content – Market size and forecast 2019-2024
  • Solutions – Market size and forecast 2019-2024
  • Market opportunity by product

Market segmentation by end user

  • Market segments
  • Comparison by end user
  • Higher Education – Market size and forecast 2019-2024
  • Corporate – Market size and forecast 2019-2024
  • K-12 – Market size and forecast 2019-2024
  • Market opportunity by end user

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • United Kingdom – Market size and forecast 2019-2024
  • Germany – Market size and forecast 2019-2024
  • Rest of Europe – Market size and forecast 2019-2024
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Insight
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Adobe Inc.
  • Articulate Global Inc.
  • Cengage Learning Holdings II Inc.
  • Cisco Systems Inc.
  • Town & Guilds Group
  • Structure inc.
  • John Wiley & Son Inc.
  • Pearson Plc
  • Providence Equity Partners LLC
  • Skillsoft Ltd.


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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