Ecommerce Trends, Growth Marketing Forecasts

TechCrunch Experts is off to a good start in 2022!

Growth Marketing

(TechCrunch +) After chatting with marketers for a year, here are my tips for CEOs: Rebecca Lynn, Co-Founder and General Partner of Canvas Ventures, wrote about the latest challenges facing growth and marketing teams. shared some of the advice she’s given and received from CEOs and marketers. Her article includes comments from Lauren Weinberg, CMO at Block, One Medical CMO Doug Sweeney, and others.

(TechCrunch +) 5 Growth Marketing Predictions For 2022: Growth Marketer Jonathan Martinez Shares His Growth Marketing Predictions For 2022 Plus Tips On Incrementality Testing, Influencer Marketing, Ads video and other tactics.

Discussing the adtech space, Martinez said, “Of all the platforms that have been created, the ones that use artificial intelligence are the ones that I keep a close eye on for the time-saving ability they offer marketers. growth. “

(TechCrunch +) 4 trends that will define e-commerce in 2022: Ben Parr, president and co-founder of Octane AI, helps us start 2022 with his e-commerce predictions. Parr looks ahead to what’s going on, including web3 and NFT, and gives his advice on how your startup should proceed.

Should online sellers start planning now to start stocking NFTs? Parr noted that Shopify is testing a pilot program for Shopify Plus customers that helps them sell non-fungible tokens through its platform, but he still suggests a wait-and-see approach:

“Unless you’re rooted deep in web3 or have a big enough budget to experiment with the brand, you should probably wait until the technology becomes more mature or just dip your toes in it. water to start, ”writes Parr. “A good launch of NFT takes a lot more work than creating a JPEG and putting it on the blockchain. “

Marketing: Ridhi Singh, Founder, 91Ninjas
Recommended by: Anish Khadiya, itilite
Testimony: “Ridhi and the 91Ninjas team bring strong domain knowledge, high quality thinking and focused execution. We have chosen them for their expertise, disciplined approach and excellent work ethic. Thanks to the 91Ninjas team, our The inbound marketing engine took off. After joining, they quickly started working on multiple fronts. In particular, we saw good traction on the social media and content front. We saw a good increase organic blog traffic and our search appearance on domain-specific keywords improved. a lot. “

Marketing: Ridhi Singh, Founder, 91Ninjas
Recommended by: Udit Dhawan, Dropshop Network Private Limited, https://www.brandsofbharat.in/ (UDIT provided this link to a different site than the company they work for, unsure if we should include both?)
Testimony: “I came across some social media posts made by 91Ninjas for other startups and was impressed with their work. They had a very different approach to social media and I liked it. They are a team of good thinkers and know how to tell brand stories and engage users. They listen to you, understand the business purpose, and then work backwards to develop a personalized strategy that can help you achieve your goals. Their logical approach , their transparent execution and hard-working attitude sets them apart. For startups, they’re a good choice given the way they work (as well as your internal team) and the value they bring. “


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