Ecommerce hires set to increase 32% in 2022: TeamLease survey

Hiring in India’s e-commerce industry is expected to accelerate in 2022 as the industry continues to experience strong growth due to the shift in the buying behavior of customers towards online shopping. A TeamLease Services survey found the industry saw a 28% increase in hiring activity in 2021 and is expected to experience 32% year-over-year growth in 2022, with demand for various types of contracts / flexible. workers likely to be the highest.

Major Indian online retailers like Amazon, Flipkart have already stepped up their hires in the face of increased demand for online shopping during the pandemic and have announced the hiring of thousands of contract workers during the three-month holiday season.

In its report, TeamLease said the e-commerce industry grew 8% in 2020 and 30% in 2021. It is now expected to reach $ 111 billion by 2024 and $ 200 billion by 2026. The E-commerce and allied sectors are expected to reach $ 80 billion in sales by 2022, while the industry is expected to exceed 300-350 million buyers by 2026. All of this has given the economy much needed boost. and created a multitude of employment opportunities, according to the survey.

In terms of employment opportunities, the survey noted that there had been a 28 percent increase in e-commerce and related industries (e-commerce, social commerce, online grocery / basic necessities) in 2021. In fact, the December quarter saw 57 percent of employers. in the e-commerce and technology start-ups segment, eager to hire more.

During the year, demand was high for roles such as supply chain management, warehouse roles (delivery managers, movers, preparers, packers, loaders, etc.), services support and customer service management. The majority of hiring was concentrated in cities like Ahmedabad, Chennai, Coimbatore, Chandigarh, Delhi, Gurugram, Hyderabad. Indore, Jaipur, Kolkata, Kochi, Lucknow, Ludhiana, Pune, Vizag, Mumbai and Noida, according to the report.

Hiring has increased particularly in Tier II-IV regions, with e-commerce platforms expanding their buyer base from these regions.

From a location perspective, the last quarter saw Kolkata and Gurgaon the top regions for employment in the sector, while in terms of roles, sales and office services stood out, according to the survey. .

Employees have seen a substantial 20-30% increase in wages in the sector, with companies introducing unique benefits and compensation, including relaxed attendance policies, flexibility in schedule changes, implementation additional sick leave and exploring child care options for employees.

“With the aggressive vaccination campaign in India and the normalization of economic activities, next year will be very optimistic. Hiring activity has picked up in most industries, even those that suffered the most impact last year. For e-commerce and start-ups, which have always been rewarding, many new job opportunities will be added in 2022 and hiring will increase by 32% ”, Ajoy Thomas, VP & Business Head (Retail, E-Commerce , Logistics and Transportation), TeamLease Services, said in a statement.

“The main sites where hiring will be maximum are Chennai, Coimbatore, Chandigarh, Delhi, Gurugram, Hyderabad. Indore, Jaipur, Kolkata and the roles companies will seek qualified talent for are Operations, Customer Service, Technology, Machine Learning, Applied Science, Support Functions, Supply Chain Management, warehouse roles (delivery managers, movers, preparers, packers, loaders, etc. ”, he added.

The report also highlighted the importance of including flexible workers and temporary workers in the regulatory framework for their social and financial security, especially as the workforce is growing rapidly as the trade industry continues to grow. electronics in India is growing.

Over the coming year, especially in the upcoming budget, the government is expected to recognize and support new business models in product and service segments, aimed at improving the consumer experience and providing gainful employment for consumers. regular workers and odd jobs with better incomes, according to the report.

In addition, great clarity is also required with regard to current e-commerce policies. From a political point of view, reforms should not be stifled by red tape, bureaucratic scams and avoidable political restrictions. All of this will help drive the growth of the segment, he added.

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