E-commerce and China: Strategies to Combat Online Counterfeiting, Part 1


E-commerce now accounts for nearly 14% of all retail sales and continues to grow at a steady pace. But American businesses engaged in e-commerce, especially small and medium-sized enterprises (SMEs), face a number of challenges in protecting their intellectual property (IP) on e-commerce platforms.

Register now for this free program to discover proven strategies for protecting and enforcing your intellectual property rights when selling on e-commerce platforms.

The first part of the two-part series will focus on intellectual property issues related to selling in China and combating the sale of Chinese counterfeits on e-commerce platforms. The program will include presentations by senior intellectual property lawyers from the United States Patent and Trademark Office (USPTO) with extensive intellectual property experience in China, representatives from e-commerce platforms such as Amazon and Alibaba, and a seasoned practitioner who has worked with clients experiencing intellectual property issues on e. -commercial platforms.

Topics to cover include:

  • IP and e-commerce platforms
  • brand strategies
  • Chinese market challenges
  • dealing with counterfeit products

During the program, participants can submit their questions to a dedicated email box. Time will be allocated to answer questions from participants.

The second part of the series will take place later this year and will focus on offline application strategies when doing business with or in China.

register today


A detailed agenda will be posted on this page at least one week prior to the program date.

Additional information

For more information, visit the registration page or contact Lakeshia Harley at the USPTO Office of Policy and International Affairs.
To request accommodation to participate in this event, please contact Lakeshia Harley.

This program is presented by the USPTO World Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs (OPIA). The office advises the administration and other federal government departments and agencies on national and international intellectual property legal and policy issues. He also provides technical assistance and training on intellectual property issues to US stakeholders and US and foreign government officials.

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