CMS and eCommerce Churn Data Shows WordPress Maintains Market Lead, Shopify Wins Over WooCommerce – WP Tavern


Rick Viscomi, one of the maintainers of the HTTP archive, tweeted some interesting data from a report he’s working on that tracks churn for different JavaScript and CMS frameworks over a specified period of time. He detected the changes using the Wappalyzer open source project. The first chart he shared shows data from 8 million websites, 12 months apart for everyone who changed tech stacks, visualizing the movement to/from frameworks.

A large portion of the 32K+ sites that migrated to React came from Handlebars.js, Mustache, and Ember.js.

As a market leader, WordPress has also been the recipient of some churn from other CMSs, primarily Drupal and Joomla, followed by Wix, Squarespace and TYPO3. Viscomi found that WordPress picked 9,000 competitor sites, but also lost ground to other CMSs.

“There are also a lot of leaks to other CMSs, but not as many as it absorbs,” he said.

Where do sites migrate out of WordPress? They mostly go to Drupal, Wix and Squarespace, followed by a wide range of smaller, less popular, but growing website builders like Duda and Tilda. Viscomi found that WordPress is involved in 79% of these migrations, either being replaced or replacing another CMS.

Tracking the e-commerce platform’s churn rate, Viscomi said, “WooCommerce is more or less breaking even in trades, but Shopify is gaining a lot of traction, especially from WooCommerce.” The e-commerce space is much more competitive with Shopify right after WooCommerce.

It would be interesting to get an overview of the most popular sites that have migrated to a new platform and dig deeper into why their engineering teams decided to make the move.

Viscomi said its data ignores any technology that was undetectable in January 2021, as well as any site that removed a technology without a replacement from the same category. He plans to share all requests with an interactive version of the graphs in an upcoming HTTP Archive post.



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