China calls on e-commerce sites to fight spam ahead of Singles Day


China’s Ministry of Industry and Information Technology (MIIT), one of the industry’s leading regulators, has called on e-commerce sites to curb SMS marketing ahead of the country’s 11th annual conference. November. Shopping party for singles.

MIIT, in a social media post on Wednesday night, said it held a meeting on October 25 with representatives from e-commerce companies Alibaba Group Holding Ltd, Inc, Meituan and Pinduoduo Inc.

He said he told companies that their platform providers often used loopholes to send SMS promotions to registered users without consent, in violation of consumer rights. Unsolicited online content is commonly referred to as spam.

The regulator said it then called on companies to “check and correct” SMS marketing activities and refrain from sending SMS promotions without obtaining user consent.

Singles Day is the Chinese equivalent of American Cyber ​​Monday. Upstream and on the same day, e-commerce sites offer limited-time discounts as a promotional activity.

The MIIT meeting comes amid a year-long regulatory campaign in China, with authorities imposing restrictions and fines in industries as diverse as education and cryptocurrency.

In April, authorities fined Alibaba a record $ 2.8 billion for engaging in anti-competitive behavior.


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