Best-selling author publishes free e-book to standardize COVID-safe business travel protocol


From handbags and flight socks to remotes and hangers, New York Times bestselling author and behavioral psychologist Martin Lindstrom sheds light on the pitfalls to avoid when traveling in this new COVID-19 world.

Lindstrom’s new Safe Business Travel Advice eBook Against COVID is titled “Travel the Truth and Lies Without a Mask and features surprising hygiene statistics to normalize safe travel.”

The book provides those traveling in this COVID-19 era with practical advice on how to confidently navigate the hidden pitfalls of international travel. Lindstrom eschews alarmism in favor of a practical guide on how to navigate the patchwork of conflicting international regulations, as well as the physical spaces we pass through on our travels.

As the global appetite for travel picks up, there is a huge demand for a reliable and independent source of information and advice regarding COVID-19 security. As a regular globetrotter, Lindstrom’s mission is to uncover the secrets of safe travel, while telling very entertaining, if slightly frustrating, stories.

Did you know that your airline’s seat belt buckle, stash of in-flight magazines, and security card rarely appear in an airline’s sanitation protocol?

Likewise, in hotels, bath goggles, hangers and remote controls often prove to be breeding grounds for bacteria. Meanwhile, studies show that 20% of purses and purses contain more bacteria than the toilet.

Socks are another danger zone: 20% of airline passengers go to the toilet without shoes on, which means our socks act like little sponges unintentionally carrying bacteria to our seats, our hands (because we give a little massage to our aching feet), faces, plateaus. , stores, the list goes on.

Typically, the stains that we perceive as the most contaminated are often the most hygienic, simply because of the care we exercise. And so it is in this vein that Lindstrom consults with pilots, airlines, hotel chains on how to change our behaviors to make new hygiene routines entrench habits, rather than everyday annoyances.

“The travel world we once knew is not the same and like everyone else, I started to wonder what the reality of travel is these days,” said Lindstrom.

“So I set out to write a book that will provide people with practical advice as they embark on their first travel adventure in our ‘new normal world’. In these uncertain times, one thing is certain is that a consumer’s number one priority is their health and safety.

The book was written in association with the subject matter experts at Intertek Protek. Protek is the world’s leading health, safety and wellness insurance program and now offers services designed to provide businesses, employees and consumers with the confidence they need to function in the post-COVID-19 era. .

Martin Lindstrom's Covid Safe Business Travel Tips

About the Author

Martin Lindstrom is an advisor to many major global brands, traveling regularly to over 30 countries. TIME magazine named Lindstrom one of the 100 most influential people in the world.

For five years in a row, Thinkers50, the world’s leading business icon ranking resource, selected him to be one of the Top 50 Business Thinkers. Lindstrom is a renowned speaker and author of seven New York Times bestselling books, translated into 60 languages.

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