63 Parents see online learning as an investment in their child’s future Report

“ZEE5 Intelligence Monitor” publishes its first report on Indian electronic technology industry, also uncovers the latest trends in EdTech industry as well as new information to update brand and product strategies.

ZEE5 has launched the first report in its ‘ZEE5 Intelligence Monitor’ knowledge series on the Indian EdTech industry, revealing the latest emerging trends dominating both metropolitan and non-metropolitan parents regarding their expectations and behavior regarding business. online education and Ed-Tech applications.

A one-of-a-kind offering, “ZEE5 Intelligence Monitor” seeks to uncover the behavior, attitudes and aspirations of transformative consumers across industries ranging from EdTech to online gaming to e-commerce, providing unparalleled opportunity for business advertisers. access a hyper-enriched audience cohort predisposition through several demographic and geographic data.

With the aim of identifying the main growth drivers of the Indian EdTech industry from a trader’s and an advertiser’s perspective, the report unveils the new standard with regard to consumption patterns and a firm progression towards a blended learning environment.

Main information of the ZEE5 intelligence monitor – Ed-Tech report:

  • 50% of parents want to definitively adopt e-learning for their children
  • 46% of parents embraced e-learning while on lockdown for their kids
  • 47% of parents think online learning has boosted their children’s academic progress
  • 63% of parents see e-learning as an investment in their child’s future and say price is no longer the barrier when it comes to choosing e-learning
  • About 40% of parents said internet connectivity was the biggest barrier to online learning
  • 50% of parents believe that online learning has reached maturity and will become a permanent part of education

Launching the report, Rajiv Bakshi, Director of Operations – Revenue, ZEE Entertainment Enterprises Limited, said, “The Ed-Tech report is the first in the ZEE5 Intelligence Monitor series to highlight the disruption seen in the industry. education in India, powered by technological solutions. , convenience and a new-age mindset. We are confident that the report will benefit brand custodians and product managers and provide them with new information and ideas to make advertising and business decisions. “


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